CAO was tasked by Plymouth Culture, an arts and cultural development agency, to analyse and evaluate the audience data and information related to visitors and non-visitors to Plymouth’s cultural venues to help establish an audience model for increasing audience engagement in the future. 

This was a short-term project which involved collating existing audience data and broader demographics, surveying visitors and non-visitors to cultural venues and consultation with key stakeholders to understand the gaps that exist in relation to accurate and meaningful audience data.